Tacobell WTF!?

Around the time of the Superbowl, I noticed some new commercials for Tacobell popping up. Now, in the past, Tacobell has had pretty decent advertising; not as good as Jack in the Box, but not horrendous like McDonalds or Burger King. Well, these new commercials put an end to that, for a little while. In these new commercials, they featured people who had bit into a Tacobell burrito and pulled away a mucus-like drool-string of cheese, which extended from their mouths to the bitten burrito. Meanwhile, "I'll Melt With You" is playing.

Now, one thing I've noticed is that, when advertising for food, you generally want to make the food look appealing. That is if your intent is to sell the product anyway. The thing I observed, after viewing these commercials, is that, when selecting a fast food place, the image of these commercials tended to make me avoid Tacobell. In fact, you could say that these commercials sort of work as an appetite suppressant. Seriously, what were they thinking? Since when does slimy and stringy go together with appealing?

Now, they only showed these commercials for about a week or so after the Superbowl, so I figured Tacobell must have wised-up. But, low and behold, they have begun showing them again. Tacobell needs to give their advertisers a kick in the jewels and maybe try to get in on the deal with Jack in the Box. These commercials just aren't doing it for them.

What's more? I've began to see that song as the song from the stupid Tacobell commercial, even though I've been familiar with it for a couple decades. I'll get the song in my head and think, "Oh man! That's that stupid commercial!" and then I remember that it's actually a good song. Come to think of it, it seems I first became aware of the song when it was used for a much more appealing Burger King commercial.

"Tacobell! No! Bad Tacobell! No cash for you!"